We have increased sales potential by joining all companies in one Baseline™ (...)

PromoHolding
Customer:
PromoHolding
Trade: Advertisement

PromoHolding

CHALLENGE

PromoHolding is a group of dynamically developing companies, associated capital and specialized in different areas of marketing communication. Each of the marketing agencies belonging to PromoHoldingu provides comprehensive services from advertising campaigns, events, by SEM/SEO, and ending with the product volumes.

Due to the dynamic growth of employment in companies holding appeared the need for deployment of CRM, which will replace the currently used CRM, will coordinate the activities of all companies and will enable you to automate the following business areas in your organization.

SOLUTION

Order a pre-implementation analysis in four companies PromoHolding. In accordance with its conclusions there is a single database of all contractors group by guardians and the company. The sales process is deployed, and statistics to the most effective channels for acquiring new sales leads. Integrated email and calendar of the main Baseline ™ with calendars of users which affected the improvement of communication between the teams and companies throughout the holding company.

In order to improve the Organization and efficiency of the project module is running together with the logging. Due to the large gain in employment staffing processes have been optimized by implementing module management candidates, recruitment projects and the circulation of HR applications.

Stage I (done)

CRM

Stage II (done)

Projects

Stage III (done)

Human Resources

Stage IV (done)

Electronic Document Management System

INTEGRATION

Comarch Optima
Google Apps

RESULTS

Automated and standardized sales process, document workflow and improved communication throughout the holding company. Reduced time for reporting and decision making by the management of the company. Instant access to information about potential customers and finances. Increase in efficiency as a result of the analysis of logged work time.

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